Brown's Beach

Brown's Beach | URAHARA

Brown's Beach

The origins of Brown's Beach date back to 1901 in Worcester, Massachusetts where William W Brown wagered the success of his new company on the functionality of its fabric. The material was knitted from a two-ply blend of 30 percent cotton and 70 percent recycled wool and was water-resistant, unshrinkable, essentially untearable, surprisingly warm and incredibly comfortable — perfect for use in inclement weather.

What’s more, Brown’s use of reclaimed wool allowed the outerwear to be sold at competitive prices.

In 2010 Mikiharu Tsujita of Fullcount acquired the rights to the brand and re-invigorated this once classic American icon to the exact detail and Japanese standards bringing the fabric back to life in both classic and modern interpretations.

Frequently Asked Questions

What fabric is Brown's Beach made from?

Brown's Beach use a blend of recycled wool with cotton in their coats and vests. This makes a more sustainable product that has less impact on the environment. Because of how the fabric is milled it is less prone to losing shape and more durable.

Who own's Brown's Beach?

Brown's Beach is over 100 years old however in 2010 Mikiharu Tsujita of Fullcount acquired Brown's Beach to reproduce some of the Brown's Beach original fabrics and designs with a fresh outlook.

Does Brown's Beach have a flagship store?

While there is no flagship store solely for Brown's Beach, they are owned by Japanese denim masters FullCount, and so the largest range will be found in FullCount stores in Japan.