Godspeed

Godspeed - URAHARA

Godspeed

Godspeed represents a modern expression of Japanese heritage and reproduction clothing, shaped by authenticity, intent, and respect for craft.

Each garment reflects a commitment to traditional materials and precise workmanship, with quality placed above all else. Environmental responsibility is treated as a long-term obligation, guiding decisions that favour durability, honesty, and thoughtful production.

Manufacturing takes place exclusively in Japan, in regions such as Fukuyama, Wakayama, and Gifu, where generations of specialised knowledge continue to define the highest standards of textile and garment production. This regional focus safeguards both product integrity and the future of local craftsmanship.

Frequently Asked Questions

Where is Godspeed made?

Godspeed jeans, loopwheeled t-shirts, sweatshirts and socks are slow-made in Okayama and Wakayama prefectures of Japan on vintage machines using superior Japanese fabrics.

Where is Godspeed available?

Currently Godspeed is exclusive to URAHARA. The brand will be available at select retailers in the USA, Europe & Asia from 2026.

What does Godspeed mean?

The term Godspeed is used to wish someone well on their journey or beginning. In 2016 Martin Kirby opened GODSPEED, a brick and mortar Japanese denim & streetwear store and would later rename the store to URAHARA.

Inspiration for the name also came from the movie God Speed You! Black Emperor. God Speed You! Black Emperor is a 1976 Japanese black-and-white 16 mm documentary film by director Mitsuo Yanagimachi that follows the exploits of young Japanese motorcyclists known as the "Black Emperors". Vintage motorcycle's and anti-establishment culture being a constant source of inspiration for the brand alongside other Japanese streetwear icons in Neighborhood, Rats & Tenderloin.

A Peregrine Falcon or 'Hayabusa' would be used for the store's logo. The Peregrine Falcon viewed as a deity in many cultures as well as being the fastest animal on earth. God + Speed. 'Hayabusa' is also the name given to the Suzuki motorcycle, one of the fastest production motorcycles ever made with a top speed of 320kph, matching that of the bird.