URAHARA | PRE-SUMMER 2024

Fullcount

the establishment of fullcount in 1993 was a defining moment in japanese denim history. Mikiharu tsujita, formerly a designer at EVISU, was able to replicate vintage levi's and american denim by utilizing hand-picked zimbabwean cotton and modifying vintage selvedge looms catapulting okayama, japan to the forefront of denim manufacturing. Fullcount trailblazed the path for brands such as Warehouse, Samurai, TCB jeans to follow in their footsteps. fullcount the jeansmaker.

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Radiall

Founded in hachioji tokyo & taking up permanent residence in harajuku - Radiall has been at the forefront of the Japanese streetwear scene for over 15 years with an obvious influence on the new wave of japanese streetwear. The brand takes pride in their laid-back style with art, music and anti-establishment at the core of their designs and ethos.

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Rats

Rats is a Japanese streetwear brand with its roots firmly planted in the underground cultures of Tokyo's custom car, chopper, punk, and street scenes. Rats is headed up by Mano, an icon of the 80's 'ura-hara' movement having owned and operated the infamous Hide & Seek bar, a stomping ground for founding members of Bape, WTAPS & Neighborhood among others.The brand embodies the rebellious spirit of 'Rude Boys' from the 40s, 50s, and 60s and hits hard season after season.

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