BOW WOW Faded Pullover Hoodie – Air Craft Corp

The hooded sweatshirt emerged from American athletic and workwear during the early twentieth century, offering warmth while allowing the hood to be pulled up when working outdoors or waiting between sporting events. After the Second World War, it moved well beyond its practical origins, becoming a familiar part of college clothing before finding a place within skateboarding, hip hop and other youth cultures.

BOW WOW constructs this version from its signature heavyweight, custom knitted cotton fleece. The substantial fabric gives the hoodie the dense feel associated with older American sweatshirts, while the AIR CRAFT CORP lettering references workwear and company issued athletic clothing produced for employees of American aircraft manufacturers.

The defining feature is the extent of the fading. BOW WOW has taken the colour back to the point where the original shade is difficult to determine, recreating the uneven surface of a sweatshirt that has been repeatedly worn, washed and exposed to sunlight over many years. Variation around seams, edges and areas of movement gives the garment the irregular appearance that BOW WOW looks for in heavily worn vintage clothing.