What is The Strike Gold known for

The Strike Gold is known for small-batch, ultra-slubby Japanese selvedge denim crafted in Kojima. Founded by the Yamazaki brothers, the brand focuses on heavy textures, bold fades, and heritage-driven construction

Where is The Strike Gold denim made

All Strike Gold jeans are made in Japan, using old shuttle looms and vintage sewing machines in Okayama Prefecture

Does The Strike Gold denim shrink

Most Strike Gold jeans are unsanforized and will shrink after the first soak or wash. Expect up to 1–1.5 inches of shrinkage in the waist and inseam unless noted as one-wash

Should I size up in The Strike Gold jeans

Yes, if you’re buying raw (unsanforized) denim, size up to account for shrinkage. For one-wash models, your usual Japanese size should work, but Strike Gold runs slim.

What makes The Strike Gold denim slubby

Strike Gold uses low-tension weaving on vintage looms with irregular yarns to produce heavily textured, slubby denim that fades with high contrast

Is The Strike Gold part of Studio D’Artisan

Yes. The Strike Gold is a sibling brand to Studio D’Artisan under the Toyo Enterprise family, sharing a focus on traditional craftsmanship and Japanese denim innovation

How do I wash The Strike Gold denim

For raw pairs, soak in lukewarm water before wear. Avoid detergents early on. When washing, turn inside out, use cold water, and hang dry to maintain fades

The Strike Gold

Hailing from Okayama, Japan The Strike Gold boasts over two decades of Japanese denim-making expertise under husband and wife team Tohru & Yoshiko Hamamoto.
Drawing inspiration from 1940’s and 1950’s and revitalising traditional techniques from the turn of the century The Strike Gold weave a unique set of fabrics into classic fits with a supreme focus on craftsmanship and detail.

Frequently Asked Questions

The Strike Gold jeans are made in Okayama, Japan by a small team of highly skilled denim artisans. Okayama is globally renowned as the birthplace and manufacturing centre for high quality Japanese denim.

The Strike Gold jeans can be indentified by their striking deer skin leather patch embossed with THE STRIKE GOLD in a bold red colour. Their back pocket arcs or arctuate stitching is designed to resemble a pickaxe and is instantly recognizable. The Strike Gold uses 100% cotton threads so wearers can expect the arc's and other stitches to fade and break down with wear.

Born and raised in Okayama, Japan Tohru Hamamoto laid the foundation for Klax-On, a retail brand specializing in "American casual wear," back in 2002. In the following four years, Hamamoto ventured into creating his own original label with a focus on jeans, basic t-shirts, flannel shirts and sweatshirts.

By the autumn of 2009, "The Strike Gold" denim made its debut, catapulting the brand from relative obscurity to a cult-status, highly sought after brand with Hamamoto furthering their offerings to include loopwheeled t-shirts and sweatshirts, heavyweight flannels and leathergoods.

The Strike Gold has solidified its status as a beloved Japanese denim brand earning it's place alongside The Flat Head, Samurai Jeans and Momotaro as a uniquely Japanese approach to selvedge denim