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URAHARA | AUTUMN WINTER 2025

Pherrow's

Founded in 1991 by Masahiro Shimura, a key early contributor to The Real McCoy’s, Pherrow’s stands as a cornerstone of Japan’s Amekaji scene. Drawing inspiration from vintage American workwear and military garments, the brand is celebrated for its selvedge denim, loopwheeled sweats, and meticulous attention to detail. Pherrow’s continues to embody authenticity, craftsmanship, and timeless design in every piece.

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Rats

Born from Tokyo’s Urahara movement, RATS captures the spirit of rebellion and craftsmanship that defines Japan’s street heritage. Founded in 2004 by Mano Katsutada, the brand draws from 1950s and 1960s American workwear and the raw energy of Tokyo’s counterculture, shaped by Mano’s lifelong connection to motorcycles, music, and the underground.

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Kenford Shoes

Founded in 1986 by Regal Corporation, Kenford Fine Shoes continues Japan’s legacy of fine shoemaking. Each pair is crafted in Japan using traditional wooden lasts, premium leathers, and precise construction, reflecting a dedication to quality and timeless craftsmanship.

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URAHARA

3 Johnston Street Collingwood Victoria 3066

Trading Hours
Weekdays: 11am - 5pm
Saturdays: 10am - 5pm
Sundays: 10am - 4pm

URAHARA

A local neighbourhood store located in Melbourne's inner north-east.
We primarily work with Japanese brands that are designed and made to last a lifetime and we endorse ethical and environmentally conscious systems wherever possible.

We acknowledge the Wurundjeri Woi Wurrung people as the Traditional Owners and true sovereigns of the land we operate from and pay our respects to their Elders past, present and emerging.
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