Wearmasters

Wearmasters - URAHARA

Wearmasters

A sub-label of Tokyo-based Attractions Co., Wearmasters takes inspiration from the golden age of American workwear, motorcycle culture, and mid-century style. Each piece blends historical accuracy with a modern sensibility, crafted in Japan using period-correct materials and construction methods. Rooted in 1940s and ’50s Americana, the brand pays homage to a time when clothing was built to last and designed with purpose. From heavyweight denim to faithfully reproduced engineer boots, Wearmasters channels the attitude and integrity of vintage garments while offering something distinctly contemporary.

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Wearmasters is designed by Hiroshi “Hossy” Watatani, the founder of Tokyo-based Attractions Co. As a sub-label of Attractions, it focuses on faithfully reproducing 1940s–50s American workwear and motorcycle gear, crafted in Japan with period-accurate materials and detailing.

The brand is headquartered in Tokyo, with its flagship store located in Harajuku. The space houses both Attractions and Wearmasters, offering a curated mix of heritage menswear, footwear, and vintage ephemera.

Every Wearmasters garment is made in Japan using traditional techniques and carefully sourced materials. The brand is known for its attention to detail, high-quality construction, and authentic reproduction of vintage American styles.