Godspeed

Godspeed - URAHARA

Godspeed

Godspeed is a Melbourne based response to Japanese quality clothing and style by creative director Martin Kirby. Martin spent his formative years living in Japan developing friendships and working relationships with industry legends such as Mikiharu Tsujita of Fullcount, Masaki Egawa of Trophy Clothing and Nau Shima of Neighborhood.

Superior in quality with utmost respect for craftsmanship and traditional materials Godspeed has the environment and our responsibility for a better future at the forefront of each and every step.

Ethically made by skilled Japanese artisans living & working in localised areas of Okayama, Wakayama and Gifu prefectures; famed for their production of each specific product.

Frequently Asked Questions

Where is Godspeed made?

Godspeed jeans, loopwheeled t-shirts & sweatshirts and socks are slow-made in Okayama and Wakayama prefectures of Japan on vintage machines. Godspeed Merino wool watchcaps are made in Melbourne, Australia.

Where is Godspeed available?

Currently Godspeed is exclusive to URAHARA. The brand will be available at select retailers in the USA, Europe & Asia from 2024.

What does Godspeed mean?

The term Godspeed is used to wish someone well on their journey or beginning. In 2016 Martin Kirby opened GODSPEED, a brick and mortar Japanese denim & streetwear store and would later rename the store to URAHARA.

Inspiration for the name also came from the movie God Speed You! Black Emperor. God Speed You! Black Emperor is a 1976 Japanese black-and-white 16 mm documentary film by director Mitsuo Yanagimachi that follows the exploits of young Japanese motorcyclists known as the "Black Emperors". Vintage motorcycle's and anti-establishment culture being a constant source of inspiration for the brand alongside other Japanese streetwear icons in Neighborhood, Rats & Tenderloin.

A Peregrine Falcon or 'Hayabusa' would be used for the store's logo. The Peregrine Falcon viewed as a deity in many cultures as well as being the fastest animal on earth. God + Speed. 'Hayabusa' is also the name given to the Suzuki motorcycle, one of the fastest production motorcycles ever made with a top speed of 320kph, matching that of the bird.