Pherrow's

Pherrow's - URAHARA

Pherrow's

Founded in 1991 by Yoichi Harada, Pherrow’s is part of the Amekaji (American casual) scene in Japan, alongside brands like The Real McCoy’s, Buzz Rickson’s, and Sugar Cane. At a time when the concept of "replica" clothing had yet to take hold, Pherrow’s entered the market with faithful reproductions of vintage sweatshirts - double V inserts, freedom sleeves, and double-faced parkas - that were becoming increasingly scarce in the secondhand scene.

Pherrow's is known for producing high-quality reproductions and reinterpretations of vintage garments - think selvedge denim, flight jackets, chambray shirts, loopwheeled tees, and more - all made with meticulous attention to detail and fabric. Over the years, their range has grown to include everything from chinos and Hawaiian shirts to leather goods, all grounded in a philosophy of making clothing that isn’t influenced by trends. Instead, Pherrow’s focuses on timeless design, everyday wearability, and the enduring appeal of classic American style.

Frequently Asked Questions

Founded in 1991 by Yoichi Harada, Pherrow’s is a Japanese menswear brand rooted in a deep appreciation for American vintage clothing. After years of working in the vintage trade - most notably at Santa Monica, a key store in Tokyo’s early Americana scene - Harada set out to recreate the quality and spirit of garments from the 1940s to 1960s. Pherrow’s began by reproducing rare sweatshirts and military styles, and quickly became known for its detailed approach to craftsmanship. Today, the brand is recognised as a key part of Japan’s Amekaji (American casual) movement, producing everything from selvedge denim and flight jackets to loopwheeled tees and chinos.

“Amekaji” is short for American casual, a Japanese fashion subculture that draws inspiration from mid-20th century American workwear, military gear, and casual staples. Think selvedge jeans, chambray shirts, and vintage-style sweats. Pherrow’s has been part of the Amekaji movement since the early ’90s, known for its faithful yet wearable takes on American classics. Their collections often feature loopwheeled T-shirts, chino trousers, nylon flight jackets, and meticulously reproduced vintage details - all designed and made in Japan with a focus on quality and longevity.

While many Japanese denim brands focus strictly on archival accuracy, Pherrow’s takes inspiration from classic American workwear and military garments but isn't afraid to modernise fits or rework fabrics for comfort and practicality. Their selvedge denim is made in Japan using traditional methods, offering the durability and character denim enthusiasts look for - but it’s part of a wider collection that includes loopwheeled knits, flight jackets, and casual shirting. The result is a brand that honours the past without being bound by it.