Collection: Oni Denim
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Oni Denim
Founded by industry veteran Masao Oishi, Oni Denim is a cult Japanese denim brand renowned for its unique, low-tension woven fabrics and secretive production methods. Embracing traditional craftsmanship while pushing the boundaries of texture and character, Oni produces limited-run denim with an irregular, almost organic feel. The brand’s heavyweight fabrics are surprisingly soft, offering both durability and comfort. With a commitment to innovation and exclusivity, Oni Denim remains one of Japan’s most enigmatic and sought-after denim brands.
URAHARA is proud to be the exclusive retailer of Oni Denim in Australia, offering a curated selection of the brand’s signature denim.
Frequently Asked Questions
What makes Oni Denim unique?
Oni Denim is known for its low-tension woven fabrics, which create an exceptionally slubby, irregular texture that sets it apart from other Japanese denim brands. This weaving technique results in a fabric that is both breathable and soft while maintaining the durability expected from heavyweight denim. Oni also keeps its production methods a closely guarded secret, making the brand even more distinctive.
How does low-tension weaving affect the feel and durability of Oni Denim?
Unlike traditional tightly woven denim, Oni’s low-tension weaving creates a looser, more flexible fabric with a slightly airy feel. This makes even heavyweight Oni denim surprisingly comfortable from the first wear. Despite the softness, the denim remains highly durable due to its high-quality cotton and unique construction, ensuring longevity without the usual stiffness of raw denim.
What makes Oni Denim’s shuttle looms so special?
Oni Denim uses vintage shuttle looms to create its distinctive low-tension fabrics, which require a high level of skill and precision. Masao Oishi, the founder and owner of Oni Denim, is the only person who operates these looms. This is because the process is incredibly intricate and delicate, with each loom requiring careful attention to maintain the unique irregularities in the fabric. Oishi’s mastery of these looms is central to the brand’s signature slubby texture and is part of the reason Oni Denim is so distinctive and difficult to replicate.